In order accomplish these goals we set with Audi Charlotte, we needed to first establish their brand within the community as more than just a car dealership – it’s a staple of the Charlotte area. By carefully crafting a new slogan – “You Belong in an Audi” – and generating memorable advertising with a unique yet sophisticated voice in commercials, as well as fresh creative, we helped to seamlessly weave them into the fabric of the community of Charlotte. As for across-the-board marketing, our general focal point was to communicate to people that they belong in an Audi, emphasizing the fact that their vehicles are top-of-the-line, technologically advanced and available at surprisingly affordable prices.

A new, redesigned website was also at the top of our to-do list; our goal being to make it more user friendly, interactive, and more optimized for search engines to help increase web traffic numbers. We began composing regular social media and blog posts, as they are an essential ingredient to keep the dealership involved and in constant communication with the Charlotte community. We also implemented a vigorous digital marketing campaign led by our in-house team of Google AdWords professionals that consisted of retargeting digital ads, online videos and email blasts.

• Redesigned website to be more user friendly, more interactive, more engaging and optimized for search engines,
• A comprehensive digital advertising strategy with retargeting ads, email blasts and videos
• Social media and blog posts to continue the conversation with past and prospect customers
• Designed trade show booths, banners, and tents for events to further expose the Audi Charlotte brand to the public
• Memorable and fresh new slogan and traditional advertising that helped to solidify and establish the Audi Charlotte brand

The results of our comprehensive marketing strategy to increase monthly sales and web traffic for Audi of Charlotte were almost immediately noticeable. Since July 2016, Audi of Charlotte’s monthly sales have increased and they have continued to climb the sales rankings. Their website sales also increased, and their monthly website traffic increased by an astounding 335 percent, jumping from an average of 5,000 views to more than 27,000 views a month.

In late 2015, Augusta Oncology reached out to Mass Media Marketing for guidance with the practice’s marketing plan. Since 2008, Augusta Oncology had not experienced much annual growth beyond the national projected growth rate of 2%, and, during some years, they lost market share. While the number of consults increased each year, the practice’s growth rate remained relatively stagnant, ranging from 4% to -4% during the span of 2009 to 2015.

Mass Media Marketing was tasked with devising a completely new creative strategy for Augusta Oncology to be implemented in the first quarter of 2016. After extensive conversation and collaboration, we determined that Augusta Oncology needed a comprehensive marketing strategy to establish the practice as Augusta’s number one choice for cancer treatment.

A new website focused on patient experience was a must, as the existing website utilized a “cookie cutter” template already utilized by hundreds of other cancer treatment centers. The site was cluttered, challenging to navigate, and not aesthetically pleasing. M3 planned the development of a brand new website for the practice to help showcase all of the benefits of Augusta Oncology, as well as provide resources for cancer patients and caregivers in the area for easy sharing of support group meetings, training documents and tools, and other helpful information.

At the launch of the new website, we began posting regular blogs and maintaining Augusta Oncology’s social media presence in an effort to continue the conversation with patients and their families beyond the doctor’s office. We also use these tools to ensure patients are thoroughly educated and always informed about every aspect their health, from the most up-to-date and effective cancer treatment options available, to community events.

We wanted to position Augusta Oncology not only as the area’s authority in cancer treatment but also a strong advocate for cancer awareness and prevention. By producing commercials that featured real, local patients and showing the doctors who care for them, potential patients could now put faces with the name Augusta Oncology and show that excellent and progressive cancer care doesn’t have to mean leaving the comfort of your own community.

These custom videos allowed a glimpse into the experiences of past and current patients, and their testimonials were all scheduled, filmed and produced on-site.

We also went to work on creating numerous collateral materials for Augusta Oncology. We produced everything from billboards and digital ads to ensure visibility, as well as brochures and videos that not only give an idea of services provided, but also address questions many new patients have when they first begin their treatment. We made it essential that all of the new collateral echoed the messages of success, and the convenience and comfort of getting quality cancer care in your own neighborhood from caregivers you can trust.

• New website development with a clean, easy-to-navigate layout, fresh professional photos  of the physician team, staff members, and patients, relevant resources for patients & their caregivers, along with convenient access to a patient portal and online bill pay.
• High-definition video production to highlight the experiences of past and current patients.
• Print design that echoed the look, feel, and message of the website and television commercials.
• Hands-on social media management to better connect the practice tothe community.

We wanted to position Augusta Oncology not only as the area’s authority in cancer treatment but also a strong advocate for cancer awareness and prevention. By producing commercials that featured real, local patients and showing the doctors who care for them, potential patients could now put faces with the name Augusta Oncology and show that excellent and progressive cancer care doesn’t have to mean leaving the comfort of your own community.

Since the implementation of their customized marketing plan, Augusta Oncology has increased their top-of-mind awareness in the Augusta market and took a significant portion of market share from its competitors.  In 2016, Augusta Oncology’s annual growth was measured at 10% beyond the national growth rate of 2%, for a total annual growth rate of 12%.

We knew that Westmoore would be a commuter’s dream with its location just steps to the new Silver Line Metro and in close proximity to major commuter routes. We also knew that the best way to reach these prospects was through an integrated marketing strategy with an emphasis on the digital efforts. By using a team of certified Google AdWords professionals, a search and display program was developed that reached prospects exactly where and when they’re searching, whether it’s at home or at work. Even the offline components of the strategy were easily tracked online for effectiveness and on-the-fly adjustments to the overall marketing strategy.

Designing and implementing a custom-built website was vital to help garner and retain interest from prospective buyers by providing information and updates regarding the development, while also helping to create a visual identity and brand for the feel of the community.

We also needed a “home base” for the prospects to come and find out more information about the community that seamlessly reflects all that it has to offer. Entering the Westmoore Sales Center, the rectangular, wall-to-wall signage, illustrating a train speeding past, offers prospective buyers a glimpse of what a life at Westmoore could bring: “A commute with a Silver Lining.” The Center’s white coffered ceiling is borrowed directly from that of the Washington Metro station, submerging potential residents in the thought of a new, simplified and connected lifestyle. With a large, custom designed site plan table and a wall-length area map, the Westmoore impact is hard to miss.

The Westmoore Sales Center highlights the connectivity, simplicity and ease that this community offers for potential residents. Incorporating elements of urban design and modern simplicity, the center effectively conveys the experience of what simplified metro living is all about from the moment you walk inside.

We also designed and produced high quality, large brochures with beautiful imagery and informative literature regarding the community. We also designed and produced an in-depth signage package consisting of signage for the entire community to tie the brand together in every possible aspect.

• A hands-on, fully integrated digital marketing strategy that helped reach prospects online and draw traffic to the website
• Custom built, interactive website that keeps prospective buyers in the know of all things Westmoore
• A Sales Center that effectively reflects the community and encompasses all that Westmoore has to offer
• An intensive and eye-catching signage package that builds on the look of the Westmoore brand to increase visibility
• On-brand and informative print collateral

With solid, active digital marketing management, outstanding print and digital collateral and a show-stopping sales center, we didn’t just meet the client’s target of 750 qualified prospects in three months and 250 guests in attendance at the Grand Opening. Instead, interest was buzzing. Promises were over-delivered. And the end result was a list of 1,600 prospects on the Priority list, 550 guests in attendance at the two private preview events, and 750 guests in attendance at the Grand Opening. Now that’s twice as nice.