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Pin It!

February 27th, 2012 by

As far as bandwagons go, none are moving faster than Pinterest, an online bulletin board that lets users post photos of their favorite things online. As the number of users grows, so does the interest of business owners on how to get in on the action. According to AdAge, the site had more than 11 […]

Five Second Test

January 17th, 2012 by

Ever wonder if your website landing page or graphic design is effective at grabbing and holding attention? There’s a site called FiveSecondTest that helps you get feedback on your project. The basic premise is that your landing page is put up for exactly five seconds and then a series of questions is asked of the […]

Arnold Palmer’s Marketing Magic

December 5th, 2011 by

We love golf here in Augusta, so here’s a neat little tidbit we thought we’d share. Even though Arnold Palmer is over 80 years old and had his professional heyday back in the 50s and 60s, he is still a viable marketing icon. Let’s put it this way – he earned $36 million in endorsements […]

Gloves for Your Smartphone

December 1st, 2011 by

This is a clever way to cash in on the Smartphone craze, and it’s just in time for the holidays. A company called Agloves has developed a special glove that can be used on phone touchscreens, the benefit being that you can use your phone in the cold winter months without taking your gloves off. […]

Pickle Juice, Anyone?

November 28th, 2011 by

Here’s living proof that you can sell anything if you market it right. Pickle Juice Sport is an up and coming sports drink that supposedly will help get rid of sports-related cramps in a matter of seconds. The pickle juice drink was created by founder Brandon Brooks and started out as a novelty drink back […]

Upload Your Closet

November 17th, 2011 by

You share your photos and music, so why not your clothes? Social media takes on another new twist with RNKD (pronounced “Ranked”), a site where you can upload wardrobe items from your closet and share with friends. It’s like Facebook for fashionistas, with an emphasis on brand names, of course. The more brand names you […]

Smartphones Are Taking Over

October 26th, 2011 by

According to this blog from Joel Rubinson, Smartphones will soon be outselling computers within the next few years, which pretty much guarantees that mobile apps will soon be the main way we interface with the online world. Right now it is still somewhat of a novelty, but in the not so distant future, it will […]

The End Of Music As We Know It

October 21st, 2011 by

A decade ago, it was said that Napster would destroy the music industry with illegal downloads. Napster was basically sued into a non-entity, and the music biz limped along for the next 10 years with the advent of iTunes and the iPod craze. But, now, there’s a new player on the block, and it has […]

Where NOT to Spend Your Ad Dollars

October 5th, 2011 by

As everything moves into the online cloud, you may be wondering where you should be spending your ad dollars in the real world. Things have changed, and they’ve changed quickly. It’s time to reassess ad budgets and shift dollars into the new media. Print may not be completely dead yet, but it is certainly dying […]

Using Facebook to Build Your Business

September 12th, 2011 by

How do you use Facebook to grow your business? It’s the Holy Grail to success with social media outlets that every business is looking for. Everybody has a Facebook page, and everybody is trying to get the attention of the potential customer base. When someone is successful at cutting through the clutter, it’s time to […]

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