News

When you search for something on Google or Bing, there are multiple algorithms at work trying to serve you the most relevant ads and search results possible. And a question we’ve heard more often deals with the Maps that appear in the results, known by many as Local SEO results. They’re a visual aspect of […]

Our clients come from all industries: Medical, construction, private schools, designers, and many small businesses. And they have a range of unique needs. The beauty of operating as a full-service agency is that we can adapt to those differences and offer solutions intended for each target audience and representing the client’s look, feel, and brand […]

Those of us in the marketing industry tend to cringe when we’re driving along a road and see a poorly-designed billboard. Instinctively, we know a company has wasted money on something that doesn’t clearly communicate its message and call to action (and often gets ignored entirely because it’s unreadable!). Take, for example, a couple of these bad […]

Apple decided to allow ad blocking apps on a recent iPhone IOS. In other words: You can block ads on your iPhone. This has become a watershed moment in the ad blocking debate, which can be seen in AdWeek’s roundtable discussion with both ad blockers and advertising executives. Essentially, the struggle between publishers, consumers, and […]

This concludes our look at the Consumer Decision Journey by McKinsey&Company. Click here for part one, and here for part two. So, you’ve done it. Your brand aggressively marketed itself, the customer recognized it, and eventually the customer bought YOUR product. Congratulations! But it’s not over yet. The best kind of consumer is the loyal […]

We’ve all heard the news that’s about…well…the news. Newspapers are hurting across the country as everything moves digital, and that includes advertising. Newspaper ads are just one form of print advertising. And that’s why we encourage you to think about flyers, handouts, brochures, etc. as part of your overall marketing strategy. Why? Here’s a few […]

Previously, we discussed the concept of a trigger and the Initial Consideration Set within the Consumer Decision Journey. This is part two, taking a look at the Active Evaluation. For part three on the loyalty loop, click here! Credit: McKinsey & Company. It’s your friend’s birthday. And your friend loves trying new things: Adventures, restaurants, […]

Sometimes, it’s good to know the stories of the people working behind the scenes for your advertising and marketing efforts. This is part of our “How I got into marketing” series to give you, the reader, some of the awesome background behind our staff! Public relations, pre-law, or Peace Corps? Our own Anna Mullikin, currently […]

Our team works hard, and we love it when the effort is recognized. This year, our #squad took home 5 ADDY awards, in addition to two Big Wigs (more on those in a moment). We’re proud of the work we do! But instead of simply showing you the awards, we thought this would be a […]

If you’ve never heard of the Consumer Decision Journey, then taking a look at McKinsey & Company’s Consumer Decision Journey chart will be helpful:  In a three-part series, we’ll break down this chart and explain how an advertising agency like us plays into the process of driving sales. We start part one on the left, […]