Promoting Your Business on Facebook

The first thing a lot of our clients ask about is advice on how to manage their Facebook pages. The tendency is to believe that once a Facebook page is set up, then all the work is done – but quite the opposite is true, because this is when the real work begins.

In order for your page to attract visitors and thrive, it needs to be updated. That’s right, just like your website, you need to be active and constantly update your Facebook page, whether it be with status updates, news, videos, pictures, interesting links, or whatever the case may be. You need to keep it fresh or else no one will come back after the initial “like”.

And, speaking of “likes”, how do you get people to like you in the first place? This is where creativity comes into play. You need to promote your Facebook page as much as possible to your customer base, both online and off. You can do this through contests or special offers, done specifically to promote your Facebook page.

There are many ways to creatively promote your business or product on Facebook and other social media outlets, and it all depends on how much time and effort you want to put into it.  Many of our clients have used Facebook to build their customer base at the grass roots level.  Give us a call and let us help you find new ways to promote yourself with Facebook.