Is your Glass Half Full or Empty?

The most common issue we find when interviewing new clients that are looking to increase the results of their marketing and advertising efforts are companies that have multiple ad streams, but no real traction or dominance in any of them.  For example, if we look at eight glasses of water representing eight different mediums (TV, Radio, Print, Outdoor, SEM, Display, Social and Video)  on the table and all of them are 1/4 full, we would look to find the 2 or 3 glasses that we feel will move the needle, based on best practices, budget and plan and fill them to the top.  This can increase the results without increasing the spending levels.